Some people collect ceramic frogs. I collect formats, fonts, and layouts that (I think) are effective in getting messages out. Beautifully.
Here is one for the collection...
Do you think your program is boring and nobody cares? Before this, I confess that I didn't pay much attention to what happened beyond the screen of my machine. Google's approach to showing off their indoor rainbow of pipes and servers, however, is really intriguing. The highly visual, simplified (but not dumb) combo of tech, people, and places in their data center site turns a dry topic into one with real appeal.
How might you do this? To start, think about the picture categories that tell your story. The artful combining might be tricky at first. You can print and play around with an arrangement on a conference room table or just pull and past pictures in Powerpoint. Start simple and come up with a single sentence describing each category. You can build on descriptions for the supporting pictures over time. The result is a powerful, engaging message and one that pulls people in instead of overwhelming them.
PS- In addition to lively, colorful shots, the ability to consume this material in any sequence is just awesome. Too often, we build messages like sign posts down a long road only revealing the tidbit of information you need to get to the post. In contrast, this layout allows people to scan the field and dive in on the point of greatest interest.