Accessing the networks of people around us can get a good idea unstuck or hurry the evolutionary process of killing a bad one. Most of us are pretty selective and only spontaneously tap into our networks when something remarkable comes along. When inspired, we're quick to send out an invitation to get involved with something spectacular or a warning to stay away from a time and money-waster.
Because we think it's inefficient or not important enough, our professional networks are an often-ignored communication asset. Instead, we create the expected PowerPoint presentation that is perfected to the point of meaninglessness.
A more powerful medium is person to person-- tapping into those buried, professional networks around us is. Leaking key messages with intention to people-of-influence (not necessarily high on the org chart) to test understanding, allow tough questions to come out behind the scenes, and, ultimately, to generate support.