A sandwich chain set up shop in the lobby of my gym's building. The building itself is a large office space with probably 1000+ 9 to 5 residents. I walk by the very friendly and eager-looking clerk every day and smile but never buy anything. There is literally nothing on the menu-- especially at the time of day I'm there-- that is appealing. I suspect there are hundreds of others like me.
So while he's ready and willing to make a ham sandwich, I might be ready and willing to buy a cheap but good cup of coffee (no frills is fine). Or, I might be enticed by an upsell for some freshly squeezed juice or even a granola bar. He's never asked and I've never offered this feedback.
There is a lost opportunity here.
With the hundreds of passersby each day-- and every one of them has $5 they'd be willing to part with-- there is a business imperative to poll people, let management decide if it's worth the stretch (too weird for a sub shop to carry good coffee? Maybe or maybe not), and then possibly integrate a couple of new, out-of-the-box offerings with built-in appeal.
The same holds true for passive web traffic. I suspect that most people who search on "federal management consulting" or some variation thereof either need something or have a skill to offer. Hundreds of potential connections are missed because they don't see precisely what they're in the mood for. But we'll never know unless we ask.
An option is to create an elegant, non-committal-- even anonymous-- poll that simply asks, "what were you looking for today?" This simple question might yield some enlightening insights.